Travel · 2024
Wanderlight Travel
Booking flows refined to single-tap perfection.
Client
Wanderlight Travel Co.
Services
UX research · Web design · Booking engine
Duration
9 weeks
The challenge
Beautiful itineraries trapped behind a 7-step booking flow. Mobile completion sat at 11%. The team knew the UX was the bottleneck, not demand.
The approach
- 1Reduced booking to a three-tap progressive disclosure flow.
- 2Replaced static itinerary pages with cinematic, scroll-driven storytelling.
- 3Implemented price + availability caching at the edge for instant responses.
- 4Built dynamic SEO landing pages for every destination with structured data.
The results
47%
Mobile completion
+229%
Bookings per month
+184%
Org. search traffic
−61%
Support tickets
Visit the live project: wanderlight.example.com