A senior developer in your corner
I'm Rubija — eight years deep into building websites that people remember and search engines reward.
A studio of one — by design.
I keep my client list intentionally small so every project gets the attention it deserves. No layered account managers, no junior handoffs — just direct collaboration with the person who will actually design and build your site.
My background spans front-end engineering, brand design, and conversion optimization. That overlap is the point: it's how a single decision can land beautifully and perform measurably at the same time.
What I stand for
Craft over speed
Every pixel and millisecond is considered. Quality compounds.
Outcomes first
Pretty doesn't pay rent. We design for measurable wins.
Senior in the room
You get the principal — not a junior shadowing one.
Honest partner
Direct, transparent, allergic to jargon and theater.
The journey
- 2018
Started freelancing
First five clients in three months. The bug took hold.
- 2020
Specialized in conversion design
Pivoted from pretty sites to sites that actually move metrics.
- 2022
Awwwards Honors x3
Recognition for craft. The work spoke for itself.
- 2024
120+ projects shipped
Across SaaS, ecommerce, fintech, and creative agencies.
- 2026
Now
Selectively booking new partnerships for the year.