Northwave Commerce

The challenge

Northwave's legacy storefront was beautiful but slow — checkout abandonment sat at 78%, and mobile LCP was over 6 seconds. Revenue had plateaued for three quarters despite growing traffic.

The approach

• 1Rebuilt the storefront on a headless commerce stack with edge rendering.
• 2Re-imagined the product detail page around one primary action and trust signals.
• 3Reduced checkout from five steps to two with persistent address autofill.
• 4Shipped an image pipeline (AVIF + responsive srcsets) cutting page weight 62%.

The results

Visit the live project: northwave.example.com