SaaS · 2025
Halberd Studios SaaS
Marketing site + dashboard for a Series A analytics platform.
Client
Halberd Studios
Services
Brand site · Product UI · Design system
Duration
14 weeks
The challenge
Halberd had product-market fit but a marketing site that read like a wiki. Demo bookings were sporadic and the sales team was carrying the funnel.
The approach
- 1Wrote a tight narrative hierarchy: problem → demo → proof → pricing.
- 2Built a component-driven design system shared between marketing and product.
- 3Animated the hero around a live data visualization, not a stock illustration.
- 4Wired analytics events to every CTA so the team could iterate weekly.
The results
+212%
Demo bookings
+27%
Trial → paid
−43%
Bounce rate
98
Lighthouse
Visit the live project: halberd.example.com