Hospitality · 2025
Foldwork Bistro
Reservations, menu, and brand storytelling for a Michelin-rated kitchen.
Client
Foldwork Bistro, Melbourne
Services
Branding · Web design · Reservations integration
Duration
8 weeks
The challenge
A celebrated kitchen with a forgettable web presence. Reservations were taken by phone — staff overhead was real and weekend slots leaked.
The approach
- 1Redesigned around food photography commissioned for the project.
- 2Embedded a live reservations engine with table-level inventory.
- 3Wrote a story-led 'kitchen' page positioning the chef and sourcing ethos.
- 4Optimized for local SEO and rich snippets to capture map-pack intent.
The results
+318%
Online reservations
−71%
Phone overhead
+18%
Average cover
#1
Local search rank
Visit the live project: foldwork.example.com