Vermilion Atelier

The challenge

A 60-year-old maison entering ecommerce for the first time. The brand needed a digital home that felt like the showroom — not a generic Shopify theme.

The approach

• 1Designed every collection page as an editorial spread.
• 2Built a custom ecommerce layer on top of Shopify's storefront API.
• 3Introduced a 'shop the look' module driven by editorial photography.
• 4Built a wishlist and concierge flow for high-touch private clients.

The results

Visit the live project: vermilion.example.com