Branding

A brand is infrastructure, not a logo. I design identity systems that the rest of the company can build on for years without asking permission.

What's included

Logo, wordmark, and supporting marks

Color system with accessible token definitions

Type system with web-licensed pairings

Brand guidelines (PDF + Notion)

Launch collateral: business cards, email signatures, social templates

Positioning, audience, voice. The words come before the marks.

Three logo routes refined to one. Tested at sticker scale and signage scale.

Color, type, layout, motion principles — the rules that scale the brand.

Templates and guidelines so your team ships on-brand on day one.

Do you offer a logo-only package?

No. A logo without a system is a souvenir, not a brand.

Do you license fonts?

I help you choose and acquire web/desktop licenses. The license is yours.

Tell me about your project — I reply within one business day.